Instagram is the fastest growing app on the market, and it’s not hard to see why. Its simple design makes uploading photos and videos an easy task, while its filters enable you to find your unique style. With this ease of use comes a whole new level of creativity and fun as people share new perspectives on their everyday lives. Instagram is a great way for brands to engage with their audience, but alas, not all brands can make it in so easily due to limited budgets or skill sets in terms of marketing.
However, regardless of who you are or what type of product or service you offer, the key to success on Instagram is to create engaging content, and that’s where this blog comes in.
Whether you’ve got a product to promote, want to engage with your audience, or just want to have some fun and stay creative, here are some tips on how to create attractive Instagram videos.
Select the right tools
First and foremost, you must choose the right tools to create your video. Don’t just immediately grab your smartphone and start filming. However, it’s also imperative that you choose an Instagram video editor that is of high quality and also buy a good camera. If you’re on a budget, buying a cheap one should do the trick. Just make sure that it has a good resolution and lots of features to work with. If you’re not on a budget, go ahead and get one of the best cameras available. The point is that you want your videos to be of high quality so that they can reach the largest audience possible and so that people will be more inclined to watch them all the way through, which brings us to our next point.
Keep it short and sweet
As we all know, Instagram’s limit of 60 seconds for videos is ridiculously short. If you’re trying to create a video only to find out that it goes on for a few minutes and then cuts without warning, then chances are people won’t watch the whole thing.
However, if you plan your video carefully and create it so that it’s not going to go over the 60-second limit, people will be more inclined to watch it all the way through because they know that they’ll get what they came here for in their limited space. Of course, if you’re going to make a long video like this, you need to make sure that the story is compelling enough so that they don’t get bored halfway through.
Another thing to keep in mind is that when you’re creating a video, make sure that the quality is top-notch. That way, people will enjoy watching it to the end no matter how long it is. High-quality videos are what will help you attract new followers and increase your following.
Make it engaging
Engagement is the buzzword that people look for when they’re looking for an Instagram video, and if you’re not engaging them in some way, then you’re missing out on a HUGE opportunity that could make or break your success of your video. Make your viewers feel like what they’re watching is fun, exciting, and most importantly, that it’s something that interests them. Engage them through your video, and they’ll be sure to share it with all their followers. If your video is not engaging people but instead making them feel bored, they will pass it off as a failure and never watch it all the way through.
You can do this by making the narrative interesting. You can do that by having a good script or having some sort of suspenseful dialogue or scene in your video that doesn’t reveal itself until near the end. You could even incorporate humor if you’re daring. Humor sure does get people’s attention nowadays!
Instagram has come a long way since its inception, and one of the things that have changed over time has been its filters. Nowadays, Instagram users can choose from hundreds of different filters like you would do in other photo editing apps such as Instagram Studio or Photoshop. These filters are fun and they can make any photo look like something beautiful or captivating.
It is therefore wise for you to use these filters in the Instagram video editor to your advantage. If you do so, people will be more likely to click on your video because they’ll know that it’s worth checking out. You can also use these filters when you’re creating a new video. If you have a good script, then just make sure that the point of view is creative enough; otherwise, people will get bored with the narrative and not watch it all the way through.
Use good lighting
This is something that you should get used to when it comes to video production because a bad light can steal your video’s soul. For example, you could use an LED light to illuminate your product and yourself, but don’t use it for the entire video. If you do, viewers will see it as a cheap ploy and won’t like it because they’ll be expecting something else from your brand. To avoid this, make sure the lights are on from a distance so that your audience doesn’t see you or your product unrealistically lit up like a Christmas tree.
Keep it simple
If you’re a beginner, then keep it simple and choose your shots with the highest quality pictures. If you have a lot to say with your video, then try and make it look more engaging by having a lot of different angles and scenes that involve your product. And lastly, make sure your appearance is good as well. While you shouldn’t stress about your hair, make sure that you have a healthy glow on your skin and like what you’re wearing. Keep to some simple colors because bright colors can distract viewers from having a proper attention span for what they’re doing.
We hope that these tips on how to create attractive Instagram videos have been useful and will help you in the process of creating an interesting and engaging video. If you follow them, you’ll have a better chance of getting people to watch your video because they’ll enjoy it. Instagram’s limitations seem to be capping your creativity when it comes to video production. Don’t get discouraged though! Just follow these tips, and you’ll be able to create a great-looking video in no time at all.