SEO Campaign: How to start a successful SEO campaign in 2021

  1. Interested in starting an effective SEO campaign in the right way without wasting time and resources? To be successful in SEO, you need to consider many factors, but first, you have a detailed SEO plan that includes a list of things to do to achieve your SEO campaign goals.

You are interested in the secret of “Hundred Hundreds of Winning”, you need to have a suitable SEO Strategy and a detailed SEO plan before implementing an SEO campaign. And here are 8 steps to starting a successful SEO campaign.

What is SEO Campaign

An SEO campaign (SEO Campain) is a planned attempt to optimize a page or website to improve Google SEO rankings. This is usually a long term project that includes many different components, such as keyword research, website analytics, and audits, SEO analysis, On-page optimization, link building, etc.

64% of marketers actively create SEO campaigns because they help achieve many key performance metrics (KPIs), including increasing traffic, helping your website rank for relevant keywords, improve your conversion rates, and more. Its biggest appeal to marketers is that it tends to be a very cost-effective solution as it helps you achieve more than one marketing goal.

An effective SEO campaign can include:

Evaluate the health of your website: Using Semrúh’s Audit Site tool, you can see all the problems your domain is currently facing, including broken links, images without attributes alt, etc. to help you figure out what to prioritize in your SEO campaign.

Competitor Analysis: To guide your SEO strategy, a good place to start is to look at what is and isn’t doing well for your competitors. Semrush’s Domain Overview tool includes scores for website authority, organic search, paid search, backlinks, display ads, and traffic interactions for up to three Competitive URLs.

Keyword research: You should identify both primary and secondary keywords with specific pages.

High-quality content: After choosing the right keywords, you should create compelling content that attracts attention and drives traffic. If the content doesn’t match the keywords you have chosen, visitors to your website may be disappointed without converting it into a sale.

On-page SEO optimization: This process optimizes the internal elements of the website so that users can easily read and crawl it by search engines. Elements can include Title tag, meta description, H1 tag, keyword density, etc.

Thoughtful Link Building: While having lots of backlinks from other sites may help boost page rank, the quality of links from reputable sites is more important than quantity.

Social interaction: Sharing content through various social media sites can help increase traffic to your website and increase page rank. With Semrush’s Social Media Tracking tool, you can monitor your social media platforms and measure the intended audience’s engagement with your content, Free Social Media Aggregator Sign up for a free 14-day SEMRush trial to use features that support competitive analysis, keyword research, and useful backlink opportunity finding, and prepare well for your SEO campaign.

Rankbrain & Ways to Rank Keywords Today

RankBrain is a machine learning (AI) algorithm that Google uses to sort search results. It helps Google process and understands search queries better while giving users a better experience when viewing their results.

Previously, 100% of Google’s algorithm was manually coded, so when they did an algorithm update, it was changed forever. However, the engineers still do some coding at the front end, but RankBrain adapts the algorithm in the background to match each person’s search results. This means that Google’s algorithm is always changing.

Blog sharing SEO Knowledge, Guidelines for optimal Website SEO standards

Interested in starting an effective SEO campaign in the right way without wasting time and resources? To be successful in SEO, you need to consider many factors, but first, you have a detailed SEO plan that includes a list of things to do to achieve your SEO campaign goals.

You are interested in the secret of “Hundred Hundreds of Winning”, you need to have a suitable SEO Strategy and a detailed SEO plan before implementing an SEO campaign. And here are 8 steps to starting a successful SEO campaign.

RankBrain is learning new keywords and concepts every day. This makes search results more user-friendly, helping people get what they are looking for faster.

Now that you’ve learned all about SEO in 2021, you can now start creating an SEO campaign with the 8 steps below.

Step 1: Analyze your current website

Before you get started, you need to know the basics of your website. Here’s what to look for in your analysis:

  • What is your website platform? – You need to know if your website is based on a modern or outdated foundation. A modern platform, such as Sapo, Haravan, is much faster, safe, and easy to optimize. It’s also more flexible when it comes to designing and making small changes to your website. If your platform is outdated, I highly recommend switching to another more modern one. Sometimes, moving platforms is cheaper than paying someone to optimize an outdated, labor-intensive platform.
  • Do you need to change your current design? It can be a tough decision deciding whether or not you need to change the design of your website. You may be completely attached to your current design, but it may not be the most user-friendly, well-designed website for SEO purposes.

If either of these problems exists, it is imperative that they be dealt with before the optimization phase. If your website is poor, outdated, or not user friendly, an SEO campaign will have very little effect. You need more than just a good keyword and optimization strategy to be successful.

Step 2: Create Topic & Keyword Research the Right Way

As mentioned before, it is very important that we optimize around topic clusters rather than keywords. However, we still need to do keyword research to see what types of keywords in a particular topic we want to optimize.

The first thing, we need to come up with the topics that we want to focus on for the campaign. We do this during a brainstorming session. Write down as many topics as you can think of. A topic is usually only one or two words long, such as “Digital marketing” or “About me”. Ask yourself the following to get started:

  1. What are your customers looking for?
  2. Which products/services do you offer?
  3. What message do you want to convey?
  4. Which topic do you want to write about?
  5. What topic are you writing about now?

Once you’ve weighed in on the list, try to narrow it down as much as possible. Combine duplicates, remove anything extraneous/unnecessary, choose only what you feel most important. Remember that you can always review this later.

After the topics have been decided, it’s time to do some research on what you want to optimize your website for. We use SEMRush for this, but there are lots of other tools, like Moz or Rank Tracker.

To begin this process, keep track of all your work and separate all of your researched keywords by topic.

Once all of this is done, it is important that you validate and verify your list. This means you have sole ownership over them and that no one else can edit it unless you give them permission. Having a verified list carries more weight than the opposite.

Once Bing and Google Local Listings are fully optimized, we’ll start generating additional business citations, such as Yelp and Yellow Pages. These lists will help promote your Google and Bing listings and thus help you get more traffic to your website.

Step 3 Test – On-Page Optimization Overview

To evaluate on-page optimization, you’ll run your website through one of the all-in-one SEO tools I mentioned earlier. These tools will help you identify any optimization errors that exist on a website; including missing Alt text, Meta Title problem, Meta Description, URL structure problem, etc.

Make sure to inventory all of the issues that you identified during this test to make sure they were fixed during the on-page optimization.

Step 4: Perform an SEO Audit

SEO auditing is the first step of the campaign and as such, it is important to understand how to perform an SEO audit. Site testing will help identify areas of on-page SEO related improvement, but can also help identify your off-page SEO strengths and weaknesses.

With SEMRush, this tool has all that is needed to do an SEO audit. However, you can also use tools like Moz or ahrefs.

People do SEO reviews differently, but ours combines a combination of on-site optimization and technical reviews.

Check out Step 1 – Check out all the websites for basic SEO tags

We will do an inventory of all page URLs, current meta title, and meta description. This allows us to see what we are working on from the original optimization point of view.

We need to see if the URLs are plausible when Google crawls the site, and they look for best practices.

Also, we want to see which Titles and Meta Descriptions we need to optimize right away to start optimizing.

Step 5: Identify and track your goals

Before you start implementing any SEO strategy, it’s important to define your goals and how to track them. If you do not find success for your company, then you have no way of knowing whether the strategy you come up with is working or not.

Your first thought is that this is an easy answer, just keep an eye on keyword rankings. This is flawed and not how you measure success. Each user’s browser search result is different.

This is because each person is looking for something different every day. Google tracks their search history and gives them the best results based on what the search tells them. This is discussed at the beginning of the article on RankBrain.

The best types to measure are what people are doing when they visit your website. User behavior tracking will let you know if people are visiting your website and if they like your content.

You will understand this by looking at your website visits, bounce rate, and engagement. A tracking tool like Google Analytics will help you understand what all of this means.

Step 6: Work on On-site Optimization

The strategy has been created, your goals have been set and are being tracked. Now is the time to start the process.

Start off by looking at the initial checks that were done on the site. First, you will want to make sure to create a new Meta Title and Meta Description for your website that is optimized for both users and search engines. This means that it should not only include a keyword but also look natural so that users understand the page they are about to read.

Next, you’ll want to fix any problems you’ve found. These include fixing Robots.txt and Sitemap files, as well as redirecting any 404 errors found by Google Search Console.

Then, you’ll want to go back to the All-in-one tool to see which major SEO and technical flaws need to be fixed as soon as possible so that your site is 100% ready for search results. This tool will look for any undetectable technical errors, as well as optimization corrections that could be made based on your target keywords. It will give you some optimization ideas for better chances of ranking.

Now that your site is error-free and optimized, we will focus on optimizing the content on your website for our topic clusters. Once you’ve selected and created your pillar pages, you’ll want to go back to your old blog posts and optimize them for your pillar strategy. To do this, follow these instructions:

  • Link back to the pillar pages that are most closely related to the article
  • There should only be one internal link (link to pillar page)
  • Optimize articles for the target keyword in the respective topic
  • By following these optimization techniques, you will have a comprehensive on-site strategy.

Step 7: Optimize local SEO (Local)

Local SEO allows local businesses to promote their services to local customers at the right time they are looking for your business type. Local SEO uses search engines like Google and Bing and business directories like Yelp to help your website’s local presence increase.

The first step in local SEO is to make sure that your Bing and your Google My Business Listing are set up properly. The most important thing about these lists is that the address should exactly match the address on your website. You’ll then make sure to optimize your list with images, descriptions, profile photos, and more.

Once all of this is done, it is important that you validate and verify your list. This means you have sole ownership over them and that no one else can edit it unless you give them permission. Having a verified list carries more weight than the opposite.

Once Bing and Google Local Listings are fully optimized, we’ll start generating additional business citations, such as Yelp and Yellow Pages. These lists will help promote your Google and Bing listings and thus help you get more traffic to your website.

Step 8: Work on Links and repeat

A backlink is when someone links back to your website. This is one of the top three Google ranking factors and always has a lot of weight. It is extremely important that you are focusing on the quality of these links rather than quantity.

If you have a lot of poor quality backlinks in your profile, you could get penalized and your rankings will drop drastically. It is very important to see who is linking to you and make sure that person is relevant.

Before you start link building, take a look at who is currently linking to you and make sure they aren’t harmful and won’t do you any harm in the long run. You can do this by running the backlinks report in any of the all-in-one tools I’ve mentioned to show the links that need to be removed.

To identify malicious links you can sign up for Semrush 14-day free trial to use this useful function.

Check backlink profile with Semrush tool

Once you’ve removed any malicious links, it’s time to create more to build authority for your website. There are several ways you can create backlinks. Some quick ways to win that you can use are as follows:

Competitive Link Building – Many tools like SEMRush will help you review your competitor’s backlink profile. By seeing what they’re up to, you can try and grab links on similar sites to try and compete for that top spot on Google. When using this tactic, you must carefully choose the strongest and authoritative links to grab.

Industry-related directory link building – Finding industry-specific directories with high trust and authority can be difficult. However, through this process, you can find a backlink that is extremely suitable for your space, which will be a great addition to your resume.

There are many other ways you can build links, especially when you’re thinking creatively. One thing I will tell you is that if you can take advantage of the relationships you have with other businesses and other websites, you can get some good quality link exchanges very easily.

The main goal across all of this is to make sure you’re starting out with a good understanding and the foundation of what your strategy will be and how you want to do it. Once you’ve defined your strategy and goals, you can start doing the on-site optimization process, as well as creating quality backlinks.

It is important to remember that a truly effective SEO campaign must be carefully managed and continuously optimized for the best possible results. SEO is not just a one-time job. You will get worthy results with your continuous efforts with your SEO strategy.

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